If you are struggling with marketing campaign planning then this is for you from the agency perspective & it's an excellent content for competitions, I always followed it especially the strategic tripod for making a Marcomm plan on newly launched or existing products.
Some Advance topics for a bulletproof plan
~Rule of Thumb: Assessing your GTM Needs first (Ansoff Matrix)
--->Existing product in an existing market?
--->Existing product in a new market?
--->New product in an existing market?
--->New product into a new market?
Then,
~Marketing strategies for the Product life Cycle stage
~Marketing strategies for BCG/Ansoff Matrix stage
~Identifying Brand Strength for accomplishing greater opportunity
~Brand Archetype for creating a unique brand persona than rivals
~Positioning Mapping (apply new Positioning/Differentiation strategies)
~Phase Marketing for Pre-launch, Launch, post-Launch to maximize Brand awareness, Brand preference, Brand acceptability, or Brand loyalty
~Creative Marketing Communication for ATL, BTL & TTL mediums (ex, flyer, banner, tvc (television commercial), ovc (online video content), or any other online/offline content even an email body can be a creative communication if the purpose is Marketing)
Lastly, Financials
• Approx marketing expenses (More detail/logical is better)
• Cost per reach = (Total marketing cost / Total people reach)
• Return on Sales = [Total people reach * 0.10 (assuming 10% of total reach will make a purchase, Make sure to add it in your KPI/marketing objective)
• Return on investment = Total people reach / Total marketing cost
Bhaiya, if there is a budget limit and I exceed or fall behind the budget what should I do?
In case you exceed, you must cut down some of your cost & shrink the value again. it should be limited to your budget.
In case you fall behind the budget you can write below your budget table that "The remaining budget decision will be taken upon the situation generated by these [Target Timeline ex, 6 months] activities over the time of period.
Tier-1 Marketing Competitions
1. BizMaestros [+Business model & Strategies]
2. Battle of Mind [+Business model & Strategies]
3. Creadive [+Business model & Strategies]
4. Brand Witz
5. Brand Master
6. Masters of Ideation [+Business model & Strategies]
7. Ad Maker [+Story Telling, visuals of Business model & Strategies]
8. Socio Camp [+Social Idea & responsible marketing]
9. marketing Samurai
10. Mecceleration [+Business idea & Strategies]
or you can participate in intra-ewu competitions
Bonus,
Be active at Think with google to follow trending marketing tactics, follow magnito, asiatic, adcomm they often release case studies in their yt/fb mediums, follow ubl bd very closely especially their global/Indian marcomm initiatives, you can read fortune magazine, I personally follow seth godin cause I like reading his articles, find someone like him for yourself, That's all.
My fvt. quote from Master Yoda of Star Wars
"The greatest teacher, failure is!"
https://www.youtube.com/watch?v=Kg9qQ4F9wcU&list=PL1pf33qWCkmj0dkmcGU4YP0x6BeKFp6V0&index=1
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